Pendo
From enterprise to product-led
Led a 9-month PLG design strategy that delivered scalable features and foundational UX patterns, directly establishing a new growth engine for Pendo's user acquisition
Published: December 15, 2023
About Pendo
Pendo is a product experience platform that helps teams understand how users interact with their software and improve those experiences. It combines product analytics, in-app guidance and user feedback.
My Role
Sr. Product Designer
Timeline
9 months (Apr - Dec 2023)
Tools Used
Figma, Miro, FigJam, UserTesting, Analytics
Project Type
Web Application
I'm excited to share my experience as the design lead for Pendo’s PLG team. Pendo, an enterprise-focused analytics and discovery platform, aimed to attract and grow SMB and mid-market customers by adding features that helped activate, retain and expand accounts. Our product and design strategy focused on strengthening our PLG flywheel, which included in-product upgrades and a new checkout journey. To drive real business impact, our team quickly launched self-serve onboarding, paywalled modules and upgrade flows to generate revenue.
Our team of nearly 30, comprised of sales reps, marketers, PMs, engineers and myself as the lead designers. I was responsible for driving discovery, design and delivery of key PLG features, working closely with research and product teams to shape solutions before handing them off to engineering.
Ensure Pendo’s free and starter features are easy to access while providing intuitive pathways to value. Our Problem