Projects
A collection of product design and UX projects showcasing my work in creating meaningful digital experiences across various industries.
Led a 9-month PLG design strategy that delivered scalable features and foundational UX patterns, directly establishing a new growth engine for Pendo's user acquisition
Designed a custom craft & e-commerce experience on Shopify, enabling hobbyists to create and seamlessly purchase laser-cut products.
The Student Help Kiosk featured categorised questions—addressing the 73% of students who previously struggled to find answers through a new search-first design.
I designed and shipped a new ATS for hiring managers, streamlining the hiring process supported by an intuitive applicant tracking system tailored for hiring managers.
Designed and built a comprehensive booking and workflow system to eliminate queues, organize staff, and retain customers for a busy, successful salon.