Product Design
A collection of product design and UX projects showing how I turn complex problems into products people use.
Led a 9-month PLG design strategy that delivered scalable features and foundational UX patterns, directly establishing a new growth engine for Pendo's user acquisition.
Designed a custom craft & e-commerce experience on Shopify, enabling hobbyists to create and buy laser-cut products.
Flywhere was losing clients and revenue to inconsistent service, so I designed an AI-assisted platform that automates group booking workflows.
I designed and shipped a streamlined ATS experience for hiring managers, making it faster to review and progress candidates.
Designed and built a comprehensive booking and workflow system to eliminate queues, organise staff, and retain customers for a busy, successful salon.
Redesigned the onboarding experience for hospitality teams, guiding users from first-time setup to their first manual workflow.
The Student Help Kiosk featured categorised questions—addressing the 73% of students who previously struggled to find answers through a new search-first design.